P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, Bob, what's a guy got to do 0:01 to get a hamburger around here? 0:02 - Just waiting for Bobby to get back from the dentist. 0:04 Hey, here he comes now. 0:07 How'd it go, son? 0:09 - Dad, I'm not going back. 0:10 - You're not going back? 0:11 - You're not going back? 0:13 - I don't have to go back not for six months. 0:15 I had a terrific checkup. 0:17 Just one cavity. 0:18 - How'd he do that? 0:19 - Must be the Crest. 0:20 - Come on, are you trying to tell me that 0:21 just switching toothpaste gave Bobby a good checkup? 0:23 - Well, he ate the same and brushed the same. 0:26 The only thing that was different was the Crest 0:29 and he got that fluoride with Crest. 0:31 His old toothpaste didn't have it. 0:32 - That's the best cavity fighter money can buy. 0:34 - And they've got all those tests that prove 0:36 Crest fights cavities. 0:37 - Listen, the fact he doesn't have to go back 0:39 is all the proof I need to switch my family to Crest. 0:41 Narrator Crest is accepted 0:45 by the American Dental Association. 0:46 Crest can't promise everyone just one cavity, 0:49 but with Crest maybe your kids will say 0:52 - Hey, I don't have to go back. 0:55

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