P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: George ... thing I've ever heard, Marge. 0:01 Sometimes you sound just like one of those 0:03 television commercials. 0:05 Marge Well, it makes sense to me. 0:06 George It just could be the Crest. Come on. 0:08 Marge Well, George, now just think about it. 0:10 Remember the way Billy used to have so many cavities? 0:12 George Okay. I know, I pay the bill. 0:14 Marge Well, yesterday at the dentist, he only had one. 0:16 Just one. 0:19 George Well, thank goodness for that. 0:21 Marge And, you know, we've changed toothpaste to Crest. 0:22 And Crest has that fluoride. 0:24 George Now hold on, Marge. 0:26 Marge What? 0:27 George He's probably found some 0:28 new fangled way of brushing. 0:29 Marge Our Billy? Oh, come on, George. 0:31 George Well, maybe he's found... 0:34 Marge George! I think I've got one. 0:36 (gasp) 0:39 Is it a whale? 0:42 George Well, pull, Marge. Pull, he's getting away. 0:43 (splashing) 0:46 Marge Oh. Why'd he have to get away? 0:48 George Probably had to see his dentist. 0:52 (splash) 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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