P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - The museum is proud 0:01 of this flightless bird dating back 50 million years. 0:02 (crowd chattering) 0:05 - Oh, but today 0:06 - Dad! Dad! I only had one. 0:07 - One? 0:10 - Cavity! 0:11 - Oh that's splendid. 0:12 Oh, he's proud. 0:14 - He should be with only one cavity. 0:14 - Yes indeed, how did you do it? 0:17 - Well, let's see. 0:18 - Mom changed to Crest 0:19 - Oh, of course, he brushed with Crest. 0:21 - Are you sure Crest did it? 0:23 - Well, we tried a lot of toothpaste 0:25 but Crest, well an historic checkup. 0:27 - What that makes Crest so special? 0:30 - Stannous fluoride, most remarkable discovery. 0:31 Oh, you can't buy a better cavity fighter. 0:34 - Well they all have that stan... 0:37 - No, definitely not. 0:39 Of the top five, only Crest does. 0:40 - Oh, I knew that Mary, and Crest is the only one 0:42 of the five accepted by the American dental association. 0:45 - It's got two flavors, dad. 0:48 - Oh yes. A regular and a mint. 0:50 - That I knew. 0:53 (laughter) 0:54 - Have checkups, watch treats, 0:56 and brush after eating with Crest. 0:57

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