P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I got you. 0:00 - Ah, I got you, the lamp! 0:01 (lamp exploding) 0:04 - A genie! 0:05 - Okay boys, what are your wishes? 0:06 - I want a camel. 0:08 - I want a pet frog. - I want a tiger. 0:10 - Abracadabra, alacazamel, bring me a tiger, 0:11 a frog, and a camel. 0:17 (bells chiming) 0:18 - That's toothpaste. 0:20 - A tiger, a camel. 0:22 (bells chiming) - Maybe he's mom in disguise. 0:24 - Well fellas, I do have this problem. 0:26 - I'll say. 0:29 - I worry about people getting cavities. 0:30 So I just can't help wishing that everyone used Crest. 0:32 And because I'm a genie, my wishes are stronger than yours. 0:36 - Maybe there's something magic in it. 0:40 - The fluoride sort of magic. 0:42 Floristan works wonders against cavities. 0:45 It's accepted by the American Dental Association. 0:48 So if you have checkups, watch treats, 0:50 and brush after eating with Crest, 0:53 I'll grant you fewer cavities. 0:55 (bells chiming) 0:59

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