P&G: Crest Toothpaste, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Inside the city of Toothopolis... 0:01 Crest Leader Our all-new secret weapon, 0:03 Advanced Formula Crest, is ready. 0:05 Narrator And just in time, as... 0:07 Girl Cavity Creeps attacking! 0:09 - Call up the Crest Team! 0:10 Creeps Holes, holes, holes in teeth! 0:11 Siren New Crest! New Crest! 0:14 - New Crest with Fluoristat ready, sir! 0:17 Crest Leader Fire away! 0:18 Creep Ooh! It's never hit us this hard before! 0:19 - Yay! 0:22 - Watch sweets... - See your dentist... 0:23 - And fight the Cavity Creeps 0:24 with our all-new secret weapon... 0:26 Crest Team Advanced Formula Crest! 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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