P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Interviewer Going down a river on a raft? 0:01 - Pretty exciting, huh? 0:03 Interviewer And you brush with Crest? 0:04 - Always. 0:05 Interviewer But I figured your family 0:06 put something a little more exciting. 0:07 A stride for gel maybe? 0:09 - No, no, no. 0:10 Toothpaste don't excite us. 0:11 Great Crest checkups, that excites us. 0:13 Interviewer Well, yeah but- 0:15 - Look! 0:16 Crest works and has something no other 0:17 toothpaste has, more evidence at work. 0:19 Interviewer Evidence? 0:21 What evidence? 0:22 - Only Crest has proof it's fluoride can fight 0:23 even adult cavities and hard to reach places. 0:25 Interviewer Yeah, but wait a minute. 0:27 - Proof for adults, proof for kids. 0:29 It's the only toothpaste proven effective 0:32 for our whole family. 0:34 Interviewer Pretty impressive 0:35 but exciting. 0:35 - One great checkups after another, 0:37 that's exciting. 0:39 Narrator Crest. 0:40 More evidence. 0:41 Great checkups. 0:42 That's exciting. 0:43

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