P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer The cookie sale gets rained out, 0:01 (camera clicking) that's a cavity emergency. 0:03 When kids eat snacks they shouldn't (camera clicking), 0:07 that's a cavity emergency. 0:10 There are few tougher problems (camera clicking) 0:12 than a cavity emergency. 0:15 And no tougher toothpaste to fight 0:16 those emergencies than Crest. 0:18 You should always try to prevent cavity emergencies, 0:20 but when you can't, Crest can help. 0:23 With regular brushing, Crest's fouristan joins with teeth 0:26 and maintains its cavity-fighting power 0:29 even after you brush. 0:31 So whenever you're not there to prevent 0:34 (camera clicking) cavity emergencies, 0:36 Crest protection should be (camera clicking). 0:39 For the toughest cavity emergencies, 0:40 there's no tougher toothpaste. 0:43
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John W. Hartman Center for Sales Advertising & Marketing History
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