P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Mom, I'm stuck! 0:02 - This time I was there, next time I might not be. 0:04 I can't always be there to protect him 0:08 but there is one thing that can, Crest. 0:10 Because after he brushes, 0:12 the fluoristan in Crest stays with him, 0:13 fighting cavities all day. 0:15 The protection doesn't rinse out 0:17 so with every brushing, 0:19 Crest builds long lasting protection. 0:20 And that's good, 'cause skinned knees go away. 0:22 Cavities don't. 0:25 Announcer Crest, because it keeps on protecting 0:26 long after you stop brushing. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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