P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh, get me on the Crest Honor Roll. 0:01 Announcer Kids all over America, 0:05 who got good checkups, 0:06 are joining Crest's Good Checkup Honor Roll. 0:07 Help your kids get on the Honor Roll. 0:10 Send a letter saying they use Crest 0:12 and had one cavity or less at their last checkup. 0:15 Clyde Clyde Martin, Maine, no cavities! 0:18 Tanya Tanya Walsh, Hawaii, no cavities. 0:21 Kim Kim Thompson, Arizona, one cavity. 0:24 Alison Alison Koster, New Jersey, one cavity. 0:26 Announcer Crest is proud its flouristan 0:30 has helped millions of kids get good checkups. 0:32 So when your kids get on the Crest Honor Roll, 0:35 they'll get their name on an official certificate, 0:37 and an Honor Roll patch too. 0:40 (snare drum rolling) 0:42 - Wow, I made the Honor Roll! 0:46 Announcer Help your kids join the Honor Roll. 0:48 Get them an application from this display 0:50 at participating stores, 0:52 or by sending your name and address to Crest. 0:53 Crest is accepted by the American Dental Association. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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