P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer Behind its wall of beautiful teeth, 0:02 Toothopolis is under constant siege by the Cavity Creeps! 0:03 Creeps We make holes in teeth! 0:07 - Cresty, look! Crest Team? 0:09 The Cavity Creeps are coming. 0:11 Siren Crest! Crest! 0:13 Crest Teammate We'll fight them with Crest's fluoride. 0:15 - Argh! 0:17 - Drat! Crest! 0:19 Crowd Yay, Crest! 0:20 Crest Team Watch treats, see your dentist, 0:23 and fight the Cavity Creeps like the Crest Team! 0:24 - Fight cavities with Crest! 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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