P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator The citizens of Toothopolis 0:02 remain ever watchful for... 0:03 - The Cavity Creeps! 0:05 (dog barks aggressively) 0:07 - We make holes in teeth, we make holes in teeth! 0:07 - Quick, warn the crest team. 0:09 (dog barks) 0:10 - Cresty's trying to tell us something. 0:11 - The Cavity Creeps, come on! 0:14 Cavity Creeps We make holes in teeth! (alarm sounds) 0:15 Crest hero Let's give 'em the brush 0:17 with Crest Fluoride. 0:18 Cavity Creep#1 Crest! 0:19 Cavity Creep#2 Oh no... 0:20 Woman Yay, Crest! (crowd cheers) 0:22 - Watch treats, see your dentist 0:24 and fight the Cavity Creeps like the Crest Team! 0:26 - Fight cavities with Crest! 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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