P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Meet Chris Brown. He was in a special, Crest Test. 0:01 Tell us about it, Chris. 0:04 - Well, in the test, 0:06 everybody got dentist fluoride treatments 0:07 but my side brushed with Crest with fluoride. 0:09 - How about the other side? 0:12 - Crest without. 0:13 Man And? - And my side got fewer cavities. 0:14 - That means Crest gave Chris 0:17 extra protection against cavities 0:18 and that's important because Crest is the only toothpaste 0:20 that has shown it gives extra cavity fighting protection 0:24 on top of the fluoride treatments professionals use most. 0:27 - For good checkups, my family uses crest. 0:31 It's our toothpaste. 0:34 Man You can count on Chris 0:36 for a future of good checkups, tests prove it. 0:37 Crest is accepted by the American Dental Association. 0:40

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