P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Poor Daddy. I can't even squeeze my own toothpaste. 0:01 Dad Oh, that's okay, honey. 0:04 - Daddy? This isn't Crest. 0:06 - You like it? 0:07 - Tastes great. But remember those speeches? 0:09 "We buy toothpaste for fighting cavities, not taste. 0:11 And Crest fluoride fights cavities." 0:14 - Tastes better than Crest, right? 0:16 - It's delicious, but what about my teeth? 0:17 - What about 'em? It is Crest, with a new better taste. 0:19 - Oh, Daddy. 0:23 Announcer Regular flavor Crest has a great new taste. 0:24 Proven effective in test after test, 0:26 it tastes as good as it tests. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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