P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Okay, Rocky. 0:01 Time to fight some cavities, time to brush. 0:02 - Ah dad, I just got a good checkup. 0:05 - Well, how do you think you got it? 0:08 - I don't know. 0:10 - with Crest champ. 0:11 - How? 0:13 - The fluoride in Crest fights cavities. 0:14 I'll show you, take a swing at me. 0:17 - Hard? 0:19 - Hard. 0:20 - You blocked it. 0:21 - I'm protecting myself. That's sorta what Crest does. 0:21 It helps protect your teeth 0:25 against the stuff that makes cavities. 0:27 - That sounds easy. 0:29 - Well it is, if you brush with Crest when you should, 0:30 and watch those sweets. 0:34 - Will Crest make me a good fighter? 0:36 - A good Cavity fighter! 0:37 Narrator Crest is accepted by the 0:39 American Dental Association. 0:41 Crest, because you care for your families teeth. 0:42

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