P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Glen This guy has got a lot of holes in his head. 0:01 That was me, Glen Grider, with 12 cavities. 0:04 Then I was in a Crest test 0:08 and started getting fluoride protection 0:09 and good checkups. 0:11 I'm still using Crest. 0:12 Here's my checkup card. A winner! 0:14 Announcer Since its introduction, 0:17 Crest has prevented more cavities 0:18 than all other fluoride toothpastes combined. 0:20 - Thanks, Crest! 0:23 Announcer Count on Crest 0:25 for a future of good checkups. 0:26 Tests prove you can. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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