P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Patty As a cheerleader, I cheered for lots of winners, 0:01 but I was a loser. 0:03 I'm Patty Hill. 0:04 In a Crest test, my side lost. 0:06 We used Crest without fluoride and got a lot of cavities. 0:08 Bad news. 0:12 Now, I always use Crest Fluoride and get great checkups. 0:13 Announcer Since its introduction, 0:17 Crest has prevented more cavities 0:19 than all other fluoride toothpastes combined. 0:21 - Now I'm a winner with Crest. 0:24 - Count on Crest for a future of good checkups. 0:26 Tests prove you can. 0:29
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John W. Hartman Center for Sales Advertising & Marketing History
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