P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Chester? 0:01 Chester Yes, Daddy? 0:02 - Where'd you put the Crest? 0:03 What I'm brushing with doesn't taste like Crest. 0:04 - It tastes better than Crest, right Daddy? 0:06 - It's delicious Chester, 0:10 but we buy toothpaste to fight cavities not for taste. 0:12 And Crest fluoride fights cavities, 0:15 its been proven again, and again. 0:17 Now where's that Crest? 0:19 - Daddy! 0:21 (child laughing) 0:22 Crest. 0:24 - With the better taste. 0:25 Ah, you. 0:27 (child laughing) 0:27 Narrator Crest offers two great ways to fight cavities. 0:29 Now new better tasting Crest regular, and delicious mint. 0:32 Crest, the proven cavity fighter in 0:36 test after test, tastes as good as it tests. 0:38 Crest is accepted by the American Dental Association. 0:42

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