P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - We can't afford two tubes. 0:01 - What's wrong girls? 0:03 - We're going camping, Mr.Goodwin, and I need toothpaste. 0:04 I want Crest 0:07 - And I want this. 0:08 - Save your money. Suzy, take Crest. 0:09 You'll save on cavities too. 0:11 - Oh, but with the cavities I get 0:12 just toothpaste won't make a difference. 0:15 - Well Crest isn't just toothpaste like that. 0:17 Crest has fluoride. Crest really fights cavities. 0:18 - Well, Mr. Goodwin promises promises. 0:22 - Crest gives you proof not promises. 0:25 - Like what? 0:27 - Like over 20 scientific tests that prove 0:28 Crest fights cavities. 0:30 - I'm proof too. 0:32 I've always used Crest and I get good checkups. 0:33 - Well, I sure don't. 0:36 Well maybe I should try Crest till my next checkup. 0:37 - We're going skiing Mr. Goodwin. 0:41 - Need some toothpaste. 0:43 - How many tubes? 0:45 - Guess. 0:45 - I say one tube of Crest. 0:46 - For two people who get good check-ups. 0:48 - Congratulations. 0:51 Voiceover Crest is accepted by 0:53 the American Dental Association. 0:54 - You can't beat Crest for fighting cavities. 0:56

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