P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'd like you to meet Harold Folley and his son Scott. 0:01 How are your teeth? 0:04 - Mine? Mine are great. 0:05 - 20 years ago, Harold did something 0:06 that affected many of us, the Crest tests. 0:08 Harold? 0:11 - One side used Crest with fluoride, 0:12 the other side, Crest without. 0:14 The Crest fluoride side had 34% fewer cavities. 0:16 And my son Scott grew up with Crest. 0:20 He's had terrific checkups. 0:22 We still use it. 0:24 Announcer One test was enough for Harold. 0:25 But not enough for Crest. 0:26 In test after test, in more ways than any other toothpaste, 0:27 we've proved how well Crest fights cavities. 0:31 25 years of proof behind it, 0:34 a future of good checkups with it. 0:36 Crest is accepted by the American Dental Association. 0:38 - We're not taking any chances with our teeth. 0:40

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