P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - That's me, Ron Jacobs, Crest tester, 1962. 0:01 My side used Crest was fluoride. 0:05 The other side used Crest without. 0:07 My side got 31% fewer cavities. 0:09 Crest has been proven to me. 0:12 In the future, we expect the same good results: 0:14 very few cavities. 0:17 - There I am, Mary Beth Duke, Crest tester, 1961. 0:18 In my test, the Crest flouride group had 42% fewer cavities. 0:22 You sure can't argue with results like that. 0:27 Crest really works. 0:29 - That's me, Jim Sandifer, Crest tester, 1953. 0:31 In my test, the Crest side got 34% fewer cavities. 0:34 I still use Crest, and our checkups are so good, 0:38 I doubt there is a better toothpaste. 0:41 Announcer One test was enough for Jim, 0:43 but not enough for Crest. 0:44 In test after test in more ways than any other toothpaste, 0:46 we've proved how well Crest fights cavities. 0:49 25 years of proof behind it, a future 0:52 of good checkups with it. 0:54 Crest is accepted by the American Dental Association. 0:55 - No one's ever come up with anything better. 0:58

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