P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'd like you to meet some special people. 0:02 Martha Deckard and her children, Greg and Tina. 0:04 How are your teeth? 0:07 - My mom says I have good checkup. 0:08 - We're here today because years ago, 0:10 Martha did something you should remember, 0:12 the early Crest Tests. 0:14 Tell us about it, Martha. 0:16 - My side used Crest with fluoride, 0:17 the other side use Crest without. 0:19 My side had 42% fewer cavities. 0:21 My kids use only Crest and they have great checkups. 0:24 Narrator One test was enough for Martha, 0:28 but not enough for Crest. 0:30 In test after test in more ways than any other toothpaste, 0:31 we've proved how well Crest fights cavities. 0:34 25 years of proof behind it, 0:37 a future of good checkups with it. 0:39 Crest is accepted by the American Dental Association. 0:41 - You couldn't get me to switch. 0:44

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