P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Daddy, how much will the tooth fairy leave for my tooth? 0:01 - Let's see, I think it's about a quarter these days. 0:06 - Will I be getting a new tooth soon? 0:10 - Sure, you'll be getting a whole set of them. 0:13 Only, you have to take really good care of these teeth, 0:16 cause that's all you get. 0:19 You know, it's a lot easier for kids 0:21 to have good teeth these days. 0:23 - Why? 0:24 - Because you have Crest. 0:26 We didn't have fluoride toothpaste when I was little. 0:27 So you'll brush with crest, 0:30 watch the treats, go for checkups. 0:31 You'll be okay. 0:33 - You didn't have Crest? Did you get a lot of cavities? 0:35 - I sure did, and they hurt, and you know what else? 0:38 The tooth fairy only used to leave a nickel! 0:43 - Really? 0:46 - Good night, honey. 0:48 Narrator Crest, 0:52 accepted by the American Dental Association. 0:53 Now you're family can have fewer cavities than you had. 0:55

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