P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Announcer Behind its wall of beautiful teeth, 0:01 Toothopolis is under constant siege by 0:03 the Cavity Creeps! 0:06 Cavity Creeps We make holes in teeth! 0:07 - Cresty, look! Crest Team, the Cavity Creeps are coming! 0:09 Crest Team Crest, Crest, Crest! 0:13 Boy We'll fight them with Crest's fluoride. 0:15 - Argh! 0:17 - Drat! - Crest! 0:18 (Cavity Creeps splashing) Crowd Yay, Crest! 0:20 Crest Team Watch treats, see your dentist, 0:22 and fight the Cavity Creeps like the Crest Team! 0:24 - Fight cavities with Crest! 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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