P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat jazzy music) 0:01 - Hey, Bobby, come play baseball! 0:06 - Wait a minute, not today, boys. 0:08 He's going to the dentist. 0:10 - Oh, Ma! 0:12 - Oh gee, he's got the catcher's mitt. 0:13 Boy Let's go. 0:17 - Boy, the Saturday mornings I spent 0:20 getting my teeth filled. 0:21 Bet it was the same with you. 0:23 My kids are luckier, 0:25 they've had Crest since they've had teeth. 0:27 And all you read and hear about fluoride is true, 0:30 it really reduces decay. 0:32 Despite my experience, my kids' teeth are great. 0:34 Cavities aren't such a big problem. 0:36 - Hey, Dad, can you come and play baseball? 0:38 - Hold on, there, how was the checkup? 0:38 - No big deal. 0:41 - I'll be with you kids in a minute. 0:42 - Come on, let's go! 0:42 - You know, with Crest, there's no reason most kids today 0:44 shouldn't have fewer cavities than our generation. 0:47 After all, Saturdays are for baseball. 0:49 Announcer Watch treats, see the dentist, 0:53 brush often with Crest, 0:55 and your family can have fewer cavities than you had. 0:56

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:26:26