P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Grandma, will I have to get as many filling as Daddy? 0:01 - I doubt it. 0:04 You're good about brushing, and you have Crest. 0:05 - Didn't he have Crest? 0:09 - No, and that's important for fighting cavities. 0:10 - Why didn't you get it for him? 0:13 - I couldn't. They didn't make it then. 0:15 Fluoride toothpaste hasn't been out that long. 0:18 - No? 0:20 Gee, that's funny. 0:22 I remember it from way back. 0:23 Announcer Crest. 0:26 Now your family can have fewer cavities than you had. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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