P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Mommy, mommy, Billy just came from the dentist 0:01 and he said he's not going back! 0:03 - Not going back? 0:06 Who told you you're not going back? 0:08 - Don't have to. Only have one cavity. 0:10 - A good checkup. Crest worked. 0:12 - Come on, Crest helped his checkup? 0:15 - Well, when we switched to Crest, we got fluoride. 0:17 That's the best cavity fighter there is. 0:20 - Well, starting tomorrow, it's Crest for us. 0:22 Narrator Crest can't promise everyone just one cavity, 0:25 but we cam promise most people good checkups. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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