P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Girl Mom, went to the, I'm not going back. 0:01 - Not going back, we'll see about that. 0:05 - Hi, Mom! 0:08 - What's the meaning of this note, young man? 0:09 If you're supposed to go back to the dentist, 0:10 you'll go back. 0:12 - Don't have to, I had a good checkup. 0:13 Only one cavity. 0:15 Dr. Gross said he'd see me in six months. 0:16 - Terrific. 0:18 - How'd you do it? Every time I have a checkup, 0:21 seems I have too many cavities. 0:23 - Mom started buying Crest after my last checkup. 0:24 - Why Crest? 0:27 - Well, we started getting that fluoride when we switched to Crest. 0:29 But that's not at all. 0:31 I found out that Crest has scientific tests 0:32 that prove it fights cavities. 0:35 - So Crest really helped give Ted a good checkup? 0:37 - Well, Ted's always brushed his teeth 0:39 and he's careful about treats. 0:41 The only difference is we switched to Crest. 0:42 - Mrs. Green? 0:45 - Um-hm? - Could you do me a favor? 0:46 Could you tell my mom about Crest? 0:48 And maybe I won't have to go back either. 0:50 - You bet. 0:51 Spokesperson Crest can promise everyone 0:54 only one cavity, 0:55 but we can promise most people good checkups. 0:56

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