P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator Even in the evening, 0:01 the Crest team protects the City of Toothopolis 0:02 from the Cavity Creeps. 0:05 (suspenseful ominous music) 0:07 (cavity creeps gabbling) 0:09 - Crest! 0:10 (vehicles revving) 0:11 (siren blaring) 0:13 - Let's give them a dose of Crest fluoride. 0:14 (cavity creeps gabbling) 0:16 - They'll fight the Cavity Creeps. 0:19 - See the dentist. 0:22 - Wash teeth. 0:22 - And brush out after every meals with, 0:23 - C. 0:24 - R. 0:25 - E. 0:26 - S. 0:27 - T. 0:28 (siren blaring) 0:29
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John W. Hartman Center for Sales Advertising & Marketing History
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