P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi, Mr. Goodwin! 0:01 - Holy smokes Nancy, that's some microscope. 0:02 - I won first prize at the science fair. 0:04 - Congratulations, and what can I do for you professor? 0:06 - (giggles) Well, I need some toothpaste. 0:09 - Well, here's the Crest. 0:12 - No, this one's fine Mr Goodwin. 0:13 - Nancy, how have your checkups been? 0:16 - Not terrific. 0:18 - You have a scientific mind, right? 0:19 - Right. 0:21 - Okay. Take the fact that Crest has fluoride, 0:22 does your toothpaste? 0:24 - No. - Does your toothpaste have over 20 scientific tests 0:26 that prove it reduces cavities? 0:29 - Uh-uh. 0:31 - The fact is Nancy, you can't buy a better cavity fighter than Crest. 0:33 - Tell you what Mr. Goodwin, 0:36 I'll use Crest for six months 0:37 and my dentist will tell us the results. 0:39 - Mr. Goodwin, the results are in 0:43 and Crest really helped! 0:45 I just had a great checkup. 0:47 - That result doesn't surprise me at all! (chuckling) 0:48 - Narrator] New regular flavor Crest tastes even better. 0:52 Look for new improved, regular flavor Crest 0:55 where you buy toothpaste. 0:58

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