P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car stops) 0:01 - Judy, I got you groceries, and your mail like you asked. 0:05 - Thank you. Oh, what's this? 0:09 - A sample, free toothpaste. 0:11 We got one in our mail, too. 0:12 We're going to try it. 0:14 - Mm, not us. 0:15 Here's our toothpaste, Crest. 0:17 - We use Crest, too, but this one's free. 0:19 - That doesn't matter. 0:21 The kids have been getting good checkups 0:22 with Crest for years. 0:23 - My kids have been doing fine with Crest, too. 0:25 - Then why change if it's not for the better? 0:27 - I thought we'd just try it. 0:28 - Mm, I've always trusted the kids' teeth with Crest. 0:30 It has all those tests proving 0:33 that Crest fluoride fights cavities. 0:34 - That's true. 0:36 - And Crest gives the kids two flavors they like, 0:37 regular and mint. 0:39 And I like the fact the kids are doing so well. 0:40 - I guess we'll stick with Crest, too. 0:43 Narrator Since the fluoride 0:45 in Crest has been fighting cavities for years, 0:46 why trust your family's teeth to anything else? 0:48 - I'll pick up your mail tomorrow, too. 0:52 Maybe you'll get some free flower seed. 0:54 - Now that I can use. (chuckles) 0:56

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