P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Here your are Mr. Goodwin. 0:02 - Hello there Billy. 0:03 Going camping? 0:05 - Uh huh, I gotta load up with supplies. 0:06 - Well, I see you've got your soap and eats. 0:08 What about toothpaste? 0:10 Got your Crest? 0:12 - Uh, I don't use Crest anymore. 0:14 - Now, hold on. 0:15 You've been having good checkups. 0:17 - Yeah, but the dentist just put something on my teeth 0:19 to fight cavities. 0:22 - Well, that's good. 0:23 That's fluoride. 0:24 But you can still get cavities. 0:25 I bet he didn't tell you to stop brushing with Crest. 0:27 Did he? 0:29 - Well, no, but... 0:30 - Crest fluoride gives you extra protection 0:31 against cavities, in addition to what your dentist does. 0:33 - You mean, I still need Crest? 0:37 - What do you think Bill? 0:40 - Well, I sure don't like cavities. 0:43 - You want a big tube or a little one? 0:45 - A little one, I guess. 0:49 I'm just going till dinner time. 0:50 (Mr. Goodwin laughs) 0:51 Narrator Crest is accepted 0:53 by the American Dental Association. 0:54 - You can't beat Crest for fighting cavities. 0:56

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