P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Nice throw. 0:01 - Dad! Dad! - Susie! 0:03 - My checkup! Only one cavity. 0:04 - Much better. 0:06 - How'd you do it? 0:07 - I brush with Crest now. 0:08 - Toothpaste is toothpaste. 0:10 - Mm-mmm. Crest has fluoride. 0:11 Fluoride is the best cavity fighter around. 0:13 Others we tried didn't have it. 0:15 Announcer While Crest can't promise only one cavity, 0:17 we promise most people good checkups. 0:19 Crest is accepted by the American Dental Association. 0:21 - Class, now my favorite hold. 0:24 Announcer Fighting cavities is the whole idea 0:26 behind Crest. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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