P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'd like you to meet some friends of mine, 0:02 Ken Last and his sons Shad and Trey. 0:04 How are your teeth? 0:07 - Well my dad says I have good checkups. 0:08 - We're here today because of something Ken did 20 years ago 0:10 that had a lot of impact on many of us. 0:13 The original Crest test. 0:16 Tell us about it Ken. 0:18 One side used Crest with fluoride. 0:19 The other side used Crest without. 0:21 The test proved to me that Crest 0:23 with this fluoride does work. 0:26 More importantly, every time these boys go in 0:27 and get a checkup and come out with a good report, 0:29 it proves itself again. 0:31 Well, that's really why I feel so strongly 0:33 about Crest today. 0:34 - Ken, it's been 20 years. 0:35 Lots of checkups, lots of Crest. 0:37 What does it all mean? 0:39 What does it all add up to? 0:40 - Well, for my family, very simply, 0:42 Crest has been proven. 0:44 It's been proven with me. 0:45 That's why my family is so sold on Crest. 0:46 Sandy Ken Last helped prove Crest works, 0:49 and in test after test, 0:51 in more ways than any other toothpaste, 0:53 we're still proving it. 0:55 Crest: 25 years of proof behind it. 0:56 A future of good checkups with it. 0:59

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