P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Wow, save 15 cents on toothpaste? 0:01 I'll take it. 0:05 - Take Crest, Edna, you'll save on cavities. 0:06 Your boys told me about that checkup. 0:09 - Toothpaste can't help. 0:11 - Crest can, it's got fluoride, yours doesn't. 0:12 - So? 0:15 - Fluoride's the best cavity-fighter you can get. 0:16 - Really? 0:18 - The best. - You've never steered me wrong, Mr. Goodwin. 0:20 I'll take it. 0:22 - And I'll let you know when there's a sale on Crest. 0:23 Spokesperson Is Crest fighting cavities in your family? 0:26 Mr. Goodwin Never too late to start. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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