P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gorilla growling) 0:01 - Reminds me, it's time for you to brush your teeth. 0:05 Come on. 0:08 - Aw, Dad. 0:10 - Come on now. 0:11 No, you don't realize how good you have it today. 0:15 You know how you go to the dentist 0:18 and you always have really good checkups? 0:20 When I was a little boy, I used to get lots of cavities. 0:23 They hurt. 0:26 - Didn't they have toothpaste? 0:28 - Sure, we did. 0:29 But we didn't have fluoride toothpaste. 0:30 - Huh? 0:33 - We didn't have Crest. 0:34 - You didn't have Crest? 0:35 - No, but you do. 0:37 Watch, you've got to use it. 0:39 Plus, watch the treats, go for checkups. 0:41 If I'd had crest, 0:45 maybe I wouldn't have some of these fillings. 0:46 And I don't want you to have 'em. 0:50 Okay? 0:52 - Okay. 0:53 - Give me a kiss. Narrator Crest, 0:54 accepted by the American Dental Association. 0:55 Your family can have fewer cavities than you had. 0:57

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