P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (all clapping) 0:01 Man Great campaign, Mr. Mayor. 0:02 - As your new mayor, I'd like to say. 0:03 - Dad! Dad! 0:05 - Eileen! 0:06 - My checkup, I only have one cavity! 0:08 - Great! 0:10 - How did you do it? 0:10 - I brush with Crest now. 0:11 - Aw, toothpaste is toothpaste. 0:13 - That's where you're wrong. 0:15 Crest has fluoride. 0:17 Fluoride is the best cavity fighter you can get. 0:18 - But all toothpastes have fluoride. 0:21 - No, the others we tried didn't have it. 0:23 - Since Crest, Eileen's had much better checkups. 0:25 - Yeah! 0:28 Narrator Of all the toothpastes you can buy. 0:30 The only one's proved effective against cavities 0:31 are fluoride toothpastes. 0:34 In fact, Crest's fluoride formula 0:36 has been proved effective in over 20 clinical studies, 0:38 and Crest is accepted by the American Dental Association. 0:41 - Looks like you're both winners. 0:45 Narrator Crest can't promise only one cavity, 0:47 but we can promise most people good checkups. 0:49 Fighting cavities is the whole idea behind Crest. 0:53

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:14:30