P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You keep hitting it, Johnny, and I'll keep fixing it. 0:02 - Thanks, Mr. Goodwin. 0:05 - Mr. Goodwin, you got my order wrong. 0:08 - Is that so? 0:10 - I didn't order Crest. - Not sure about that. 0:13 - Huh? 0:14 - Weren't you complaining about Lucy's cavities? 0:15 - Yeah. - Wish she didn't have so many. 0:17 - Yeah. 0:19 - There you are. - Crest? 0:20 Oh, toothpaste is toothpaste. 0:22 - Not so, Crest has fluoride. 0:23 Fluoride's the best cavity fighter you can get. 0:26 Ask Junior, he's a college man. 0:29 - Yeah, Crest fluoride's been proved effective 0:31 against cavities, and Crest is accepted by 0:33 the American Dental Association. 0:35 - Sarah, Mr. Goodwin convinced us about Crest. 0:37 And our kids have been doing much better. 0:40 - Oh, now I feel bad about Lucy. 0:43 - Never too late to start. 0:45 - Thanks, Mr. Goodwin. 0:46 - Take good care of little Lucy. 0:47 She's the only one you've got, so far. 0:49 Spokesperson Is Crest fighting cavities in your family? 0:55 Mr. Goodwin Never too late to start. 0:58

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