P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - (grunts) Oh, hi, I'm Mr. Tooth Decay, 0:01 and I was just marking these teeth for cavities 0:05 'cause making cavities is my business, you know. 0:07 I understand that they've been feasting on treats, 0:10 that they've been hiding out from the dentist's office, 0:14 and they haven't been brushed 0:16 with a fluoride toothpaste like Crest. 0:17 And I just feel so lucky. Boy, oh boy. 0:20 This is really beautiful. No Crest. 0:23 Crest has always given me trouble. 0:30 Helps tooth enamel fight cavities. 0:32 But these teeth are gonna get it. 0:34 Yes indeed, when my friends bacteria and acid 0:36 spot these teeth, we're gonna have ourselves a picnic. 0:38 (laughs) 0:42 Why? Why are you always fighting me? 0:51 Narrator Because fighting cavities 0:55 is the whole idea behind Crest. 0:56
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John W. Hartman Center for Sales Advertising & Marketing History
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