P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (putter hitting ball) 0:05 Bob Nice shot, that's very lucky. 0:06 George You need this one to beat me, Bob. 0:08 Bob Very lucky. 0:09 Don't worry George I got it made. 0:11 George Hold it, your dad's putting. 0:14 (putter hitting ball) 0:16 (group cheering) 0:17 Jody Yeah, Dad. 0:18 Bob Jody, what are you doing here? 0:19 - Our check-up, Jimmy only had two cavities, 0:22 and I didn't have any. 0:24 - Hey, we really did it. 0:25 - How'd you do it? 0:27 - Tell him Jody. 0:28 - We brush with Crest now. 0:29 - Must be the Crest it has fluoride; 0:31 the others We tried didn't have it. 0:33 George Hey great, 0:34 your toothpaste should fight cavities. 0:36 Bob Would you get the flag honey? 0:38 Narrator Crest is accepted 0:39 by the American dental association. 0:41 While crest can't promise everybody 0:42 results like this, we can promise 0:44 most people good checkups. 0:46 Bob Hey George, maybe your game is really tennis. 0:48 George Ah 0:49 (light laughing) 0:50 Narrator Crest fights cavities. 0:52 That's the whole idea behind crest. 0:54

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