P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Crest Toothpaste takes you backstage 0:02 at a very unusual variety show. 0:04 The performers, some concerned graduate students 0:07 from New York city. The audience schoolchildren 0:10 from the lower east side. 0:14 Like most kids they didn't know much 0:16 about fighting cavities. So the students decided 0:17 to show them. There's the hero of the show, 0:20 Professor catch it early, and a well-cared for tooth. 0:22 A tooth has had regular brushings. 0:25 And there's the villain, Mr. Tooth decay. 0:29 He tries to give the tooth a cavity, 0:32 but professor catch it early fights him off 0:34 with a toothbrush. 0:36 (laughter) 0:38 - I'll be back when there's no toothbrush 0:41 - We at Crest take no credit for this show, 0:43 we just furnished some costumes, props 0:46 and our fluoride toothpaste. 0:47 The full credit belongs to the students 0:49 and their important program. And we do think it's important, 0:51 after all fighting cavities is the whole idea behind crest. 0:54 - Brush your teeth! 0:58

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