P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bell rings) 0:02 (door slams) 0:03 - Uh, oh, here comes trouble, Pop. 0:04 - Mr. Goodwin, you got my order wrong. 0:06 I didn't order Crest. 0:07 - No? A smart girl like you, Sarah? 0:08 - No. 0:11 - Well, you should. - Why Crest? 0:13 - Because Crest fights cavities. 0:14 - But I don't get many cavities. 0:15 - Maybe you don't, 0:17 but you're a little Lucy was in this morning. 0:18 Told me about her cavities. 0:20 - Oh yes. 0:22 But Crest? All toothpastes are the same. 0:23 - Uh, uh. 0:25 Crest has flouride. Yours doesn't. 0:26 Flouride's the best cavity-fighter you can get. 0:28 Right, Mary? 0:31 - Oh, yes, Sarah. 0:32 Mr. Goodwin convinced us about Crest. 0:33 That flouride really works. 0:35 You know, our checkups have been much better. 0:37 - Now I feel guilty about my Lucy. 0:40 - Never too late to start. 0:44 - Thanks, Mr. Goodwin. 0:46 - You take care of Lucy now. 0:47 She's the only one you've got, so far. 0:49 (Sarah laughs) 0:52 Announcer Crest is accepted 0:53 by the American Dental Association. 0:54 Is Crest fighting cavities in your family? 0:56 - Never too late to start. 0:58

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