P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Dad! 0:02 - Yes, son. Jimmy. Trouble with the tent? Fire? 0:03 - Dad, How come we don't use Crest. 0:07 - Crest? 0:09 Son Yeah, How come we don't use Crest. 0:09 The other kids don't get a lot of cavities and I do. 0:12 - What's with Crest? 0:15 Son The other kids use it. 0:16 - So? 0:18 - Tell him, Jim. 0:19 - Well, I don't get a lot of cavities Mr. Brown. 0:20 - Because of Crest? 0:22 Son Go on, tell him. 0:24 - Well, my father says you've got to 0:25 brush after every meal and use Crest. 0:26 Cause it's got fluoride. 0:28 - Fluoride. Yeah, I hear that fluoride works. 0:31 - Dad, how come we don't use Crest? 0:33 Narrator Does your toothpaste have fluoride? 0:35 Many don't. This one does. This one is crest. 0:37 It has a special fluoride formula that has been 0:42 proven effective at fighting cavities. 0:44 And crest is accepted by the American Dental Association. 0:46 - Hey, son. How come we don't use crest? 0:51 Narrator If you're not fighting cavities 0:56 with Crest, how come? 0:57

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