P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Every day at Crest, 0:02 we get letters from kids asking about teeth. 0:03 - Grandma, hey, Grandma. 0:05 Crest answered my letter! 0:07 - I told you they would! 0:08 - I'm gonna know more about teeth 0:10 than anybody in my school. 0:12 See these? They're incisors. 0:14 That's what it says in my letter. 0:16 Grandma That must be then. 0:18 - They're for cutting. 0:19 Grandma Is that so? 0:21 - And you know how many teeth you have? 0:22 - How many teeth do I have? 0:24 - This says kids my age have 20. 0:26 But when I get older, I'm gonna have 32! 0:29 - You will if you take care of them. 0:31 - Well, Crest has flouride. 0:34 That's the best thing for teeth. 0:35 - If you brush. 0:37 Announcer Write to Crest, Cincinnati, Ohio, 0:38 if you or your kids would like to know more about teeth. 0:41 After all, the more you know about teeth, 0:44 the more you'll appreciate Crest. 0:46 Grandson On the top, I brush back and forth. 0:47 On the bottom, I wiggle it. 0:49 Grandma You certainly are a smart one. 0:52 Announcer Crest is accepted 0:54 by the American Dental Association. 0:55 We're working to make cavities a thing of the past. 0:57

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