P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Constituent Great campaign, Mr. Mayor. 0:02 - As your new mayor, I'd like to say- 0:03 - Dad, Dad. 0:05 - Eileen. 0:06 - My check-up, I only had one cavity. 0:07 - Great. 0:08 - How did you do it? 0:09 - I brush with Crest now. 0:10 - Oh, toothpaste is toothpaste. 0:12 - No, sir. Crest has fluoride. 0:14 The others we tried didn't. 0:16 Fluoride's the best cavity fighter you can get. 0:18 - (giggles) Yeah. 0:20 Announcer Crest can't promise only one cavity, 0:21 but we can promise most people good checkups. 0:23 Fighting cavities is the whole idea behind Crest. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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