P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You keep hittin' it, Johnny, 0:03 and I'll keep fixin' it. 0:04 - Thanks, Mr. Goodwin. 0:06 - Mr. Goodwin, you got my order wrong. 0:09 - That so? 0:10 - I didn't order Crest. 0:11 - Not sure about that. 0:13 - Huh? 0:15 - Weren't you complaining about Lucy's cavities? 0:16 - Yeah. 0:17 - Wish she didn't have so many? 0:18 - Yeah. 0:19 - There you are. 0:20 - Crest? 0:21 Oh, toothpaste is toothpaste. - Not so. 0:24 Crest has fluoride. 0:25 Fluoride is the best cavity-fighter you can get. 0:27 Ask Junior. He's a college man. 0:29 - Yeah. Crest fluoride's been proved 0:31 effective against cavities 0:33 and crest is accepted by the American Dental Association. 0:35 - Sarah, Mr. Goodwin convinced us about Crest 0:37 and our kids have been doing much better. 0:41 - Oh, now I feel bad about Lucy. 0:43 - Never too late to start. 0:45 - Thanks, Mr. Goodwin. 0:47 - Take good care of little Lucy. 0:48 She's the only one you've got... so far. 0:49 (bell jingles) 0:54 Narrator Is Crest fighting cavities in your family? 0:55 Never too late to start. 0:58

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