P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Standby Ted you're on in two minutes. 0:01 - Okay. 0:03 - Dad Dad! 0:04 - Pammy 0:05 - My checkup, only one cavity. 0:06 - That's great news, honey. 0:08 - Well how'd you do it? 0:09 - I brush with Crest now. 0:10 - Oh, come on kid 0:12 tooth paste is tooth paste. 0:13 - Nuh-uh, Crest has fluoride. 0:15 The others we tried didn't. 0:16 Fluoride is the best cavity fighter you can get. 0:18 Narrator Crest can't promise only one cavity 0:21 but we can promise most people good check-ups. 0:23 Fighting cavities is the whole idea behind Crest. 0:25
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John W. Hartman Center for Sales Advertising & Marketing History
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