P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Hi, I'm Mr. Tooth Decay and I'm in training. 0:01 Crest fights cavities, so I've decided to fight Crest! 0:03 You see, Crest helps tooth enamel to fight cavities! 0:05 Crest's got fluoride! 0:09 And Crest is always telling people to watch the treats, 0:10 have checkups and brush often with Crest. 0:12 And there's a lot of healthy teeth out there, 0:15 but I'm gonna get in shape, then you watch out, Crest! 0:17 (bag thuds) 0:24 (Mr. Tooth Decay thuds) 0:25 Announcer Fighting cavities 0:26 is the whole idea behind Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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