P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Man, I was in better shape 20 years ago. 0:03 But my teeth have always been in good shape. 0:06 You see, back then, 0:08 I was one of the hundreds of people in the U.S. 0:09 who took pride in Crest tests. 0:11 - Tests to prove Crest reduces cavities 0:13 more than the same toothpaste 0:16 without Crest fluoride. 0:18 - We got fewer cavities all right, 29% fewer, 0:19 but don't take our word for it. 0:23 - Over 20 years and 6,000 people later, 0:25 tests are still going on 0:28 and they're proving what they've always proved. 0:31 - You'll get fewer cavities by avoiding sweets, 0:33 getting regular checkups, 0:36 and brushing regularly with Crest. 0:38 - We learned something important when we were kids 0:40 that's just as true today, 0:43 Crest is one great cavity fighter. 0:45 - That's been proven over and over again, 0:47 every time another kid gets another good checkup with Crest. 0:50 Narrator Crest has been accepted 0:54 by the American Dental Association. 0:55 Crest, the proven cavity fighter. 0:57

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