P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Concert B flat scale, ready and... 0:01 - Dad Dad! 0:03 - Emmy, what's up? 0:04 - My checkup, I only had one cavity. 0:06 - Really! 0:08 - Bet, she used Crest. 0:09 - How did you know that? 0:10 - Well Crest has fluoride, 0:12 fluoride fights cavities. 0:13 - Right! 0:15 That's why we switched to Crest. 0:16 The others we tried didn't have it. 0:17 Narrator Crest can't promise only one cavity, 0:19 but we can promise most people good checkups. 0:21 - So Crest made sense, 0:23 a toothpaste should fight cavities. 0:24 Narrator Fighting cavities 0:27 is the whole idea behind Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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