P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Sis, you have got a blind spot, 0:03 or a dumb spot, or something. 0:06 - I feel a lecture coming on. 0:08 - I'm serious, you complain about Billy's cavities 0:10 and then you buy this. 0:13 - That's a good brand. 0:14 - It doesn't have fluoride. 0:15 It's not Crest. 0:17 Look, Crest is an effective decay preventive dental paste. 0:19 - An effective decay preventive dental paste. 0:23 Huh. 0:26 - The American Dental Association accepts Crest. 0:27 It fights cavities. 0:30 That's what you want, isn't it? 0:32 - Well, yeah. 0:33 Now that you mention it, Billy does seem to get more 0:35 than his share of cavities. 0:37 - More than his share of cavities. 0:38 That is just the point. 0:40 With Crest, he could have less. 0:42 It's up to you, sis. 0:48 Man Remember, watch between meal treats, 0:50 see the dentist regularly, 0:52 and brush often with Crest. 0:53 Your family can have less cavities. 0:55 It's up to you. 0:59

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:14:18